We believe technology adoption is key to achieve success.
We are a consulting team with focus on
Advanced connected technologies
We take a human-centered perspective to accelerate innovation and improve technology adoption
Technology adoption is the result of balancing short and long term goals and strategies
Technology adoption and technology commercialization are most successful in a diverse ecosystem with strong partnerships
We see technology adoption as the end goal from which we backtrack to define executable strategies that lead to the development of actionable and measurable projects
These projects are executed in an interdisciplinary setting where participants collaborate with an agile mindset. Throughout the execution of these projects we monitor the four forces shaping Innovation and technology adoption outcomes:
Organization: Is the right product/service being developed and sold?
Market: In what context is the organization operating?
User: Does the organization deliver measurable value to the end user? Does the organization understand the behavior of their customers?
Adoption process: What are factors supporting or inhibiting successful adoption?
Why is adoption relevant?
Relevance for the user
Adoption ensures value delivery to end user by creating a user centric product/service/value proposition
Relevance for marketing
Optimize brand and value positioning
Relevance for organizational strategy
Shapes design of the business and operating model
Contributes to evaluating, benchmarking and optimizing investment strategy
Helps understand consumer behavior
Guides the development and delivery of successful consumer experience
Relevance for sales
Identifies strategic partners and sales channels